A Bachelor’s degree in Marketing and Sales enables students to grasp the dynamic field of marketing and sales, which are crucial skills in today’s business environment. Students study market trends, advanced marketing strategies, techniques, and advertising methods. The foundation of the program lies in business, finance, and marketing principles. Upon graduation, students will be equipped to develop new marketing plans and conduct marketing research. Additionally, the curriculum emphasizes building business relationships, negotiation skills, and providing excellent customer service.
BS Marketing and Sales Step-by-Step Guide
A Bachelor’s degree in Marketing and Sales generally offers a comprehensive grounding in marketing principles, consumer behavior, advertising, sales techniques, and business management. To tailor your degree and improve your career opportunities in specific areas, you can pursue various specializations in marketing and sales. Here are some typical specializations you may choose to focus on.
Marketing and sales are both an art, and as more people shift towards digital marketing, you can explore pursuing a BS Digital Marketing in Pakistan.
Major Subjects of BS Marketing and Sales
- Consumer behavior
- Market research
- Marketing strategy
- Integrated marketing communications
- Internet Marketing
- Product Management
- Sales Management
- Business Marketing
- Corporate Finance
- Personal selling
- Brand management
- Strategic management
- International marketing
- Advertising principles
- Public Relations
- Global marketing techniques
- Principles of finance
Eligibility Criteria
Candidates must have completed intermediate education (equivalent to 12 years) with a minimum of 45% marks. Candidates holding ‘A’ levels certification must provide an equivalence certificate from the Inter Board Committee of Chairman (IBCC), Islamabad http://www.ibcc.edu.pk.
Candidates who have obtained less than 45% marks can gain eligibility for admission after completing a “Zero Semester.”
Duration of BS Marketing and Sales
It is a four-year full-time study program spread over eight semesters. Each semester lasts for at least 18 weeks, including teaching and examinations.
Related Courses of BS Marketing and Sales
- BS Marketing
- BS Finance
- BS Commerce
- BS Sales and Marketing
- BS Business Studies & Sales
- BS Sales and Marketing Management
- BS Digital Marketing
Fee Structure BS Marketing & Sales
| University of Lahore | Rs 25000/- |
| University of the Punjab, Lahore | Rs 29080/- |
| Bahauddin Zakariya University – BZU | Rs 29006/- |
| Government College University Lahore (GCUL) | Rs 27800/- |
| Government College University Faisalabad | Rs 29000/- |
| University of Management & Technology | Rs 2700/- |
| National University of Sciences and Technology | Rs 29080/- |
Best Universities in Pakistan for BS Marketing
- University of Lahore
- University of the Punjab, Lahore
- Bahauddin Zakariya University – BZU
- Government College University Lahore (GCUL)
- Government College University Faisalabad
- University of Management & Technology
- National University of Sciences and Technology
- University of Peshawar
- COMSATS Institute of Information Technology
- Information Technology University
- International Islamic University
- Iqra University
- Quaid e Azam University Islamabad
- Aga Khan University
- Hailey College of Commerce
- Ilma University
- Riphah International University
- Allama Iqbal Open University
Jobs Opportunities for BS Marketing and Sales Students
- Marketing Manager
- SEO/SEM Specialist
- E-commerce Manager
- Product Marketing Manager
- Customer Relationship Manager
- Content Strategist
- Market Research Analyst
- Business Development Executive